About Us

Impulse Boutique was founded in Adelaide in 1983 by designer Julie Cook. 25 years on, we have incorporated our outstanding industry knowledge to present an online fashion range for today's modern woman.  With an emphasis on flattering and functional garments we have sourced the best designer clothing from around Australia, with a preference for Australian manufactured product, to provide our customer with all their fashion style and needs. Impulse has the fashion conscious woman covered by providing essential low care, every day garments for layering and exceptionally soft knits, to stand alone fashion forward pieces. We understand the desire for quality and wearability whilst offering value for money. Whether you are looking for a complete outfit or just the perfect basic, we aim to last through the seasons and deliver a classic style. Customer service is paramount to us at Impulse. Whether it is in one of our four Adelaide stores or online, we endeavour to provide exceptional customer care at all times. Each season we seek to reflect your mood by offering exclusivity, edginess and elegance to create a point of difference in your wardrobe. Let us show you how easy it is to be yourself and feel wonderful no matter what the occasion.