First in my series of posts about Mela Purdie's Summer inspiration looks at one of the biggest trends in Europe for Spring Summer 2011 - Colour Blocking.
Bright and bold colour was a HUGE trend on the runways for summer and you can see in the collections of Jil Sander, Sonia Rykiel, Dianne von Furstenburg and Prada in particular strong influences which appear to have informed Mela's designs:
images left to right: Prada SS11 campaign, Jil Sander SS11 (pink, blue), DVF SS11
This season Mela has introduced the Amalfi Stripe in Matte Jersey selected basics - it comes in two colour ways (orange, pink, black, white and sulphur,taupe,black,white) and is quite reminiscent of Prada's bold orange striped dress above. Mela has reinterpreted the mermaid tail skirt into a softer bell shaped silhouette in a jersey maxi.
The maxi skirt has been incorporated into the Jersey Basics range and with the new colour palette including a hot pink Lollipop, bright Orange, vibrant blue Orient and smile inducing Sky blue you can colour block to your heart's content! I'm loving the fresh look of these bright colours pared back with a white or neutral tee as seen above for a more wearable everyday option.
COLOUR THEORY - RULES FOR MATCHING YOUR COLOURS
I can't count how many times I am asked by customers how they can mix and match colours in their outfits, accessories and makeup. I have a Visual Arts education and colour theory was one of the first things we were taught - and I really think it is one of the most important things to know about dressing, yet not many people are familiar with it. Not only does it help you co-ordinate your outfits