Primness by Vanessa Rochman is a collection of straight-forward silhouettes that combine premium fabrics and finishes.

The Primness concept combines Vanessa’s relaxed Australian lifestyle, and her love of craftsmanship and travel. “My inspiration unravels in unassuming places. I always follow my design intuition, my aesthetic is casual simplicity.”

Everything is designed and manufactured locally in Melbourne, Australia.



PRIMNESS Gigi Long Sleeve Silk Dress
On Sale RRP $360.00
PRIMNESS Besty Top Silk SOLD OUT

PRIMNESS Besty Top Silk

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PRIMNESS

Now  $161.00

On Sale RRP $230.00