Impulse Boutique

Now into it's second season, Me I Am by Mela Purdie has firmly cemented itself into the hearts and wardrobes of the Impulse woman. The label features relaxed knits, exotic printed kaftans and embellished cover ups for beach to after five.

The line is a capsule group of pared down multi-purpose layering, tailored to the relaxed Australian lifestyle of beach, home and resort wear.

The aim was to take the essence of comfort and elements of style offered in the Mela Purdie range and simplify key shapes that are the core of our lifestyle needs.

These styles will remain consistent in the collection and are proven style icons.

At Impulse we are excited to present the Me I Am Autumn Winter 2013 range. Click here to download the latest catalogue and email us with your wish lists and special orders. Enjoy...