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Fashion Trend Forecast - Australian Spring Summer 20/21
What are you going to be wearing this Spring Summer? We've put together some of our favourite summer outfit ideas and highlighted the latest fashion trends for the Australian Summer. Click through to find out more...
Shop the Look - Inspired by our favourite Fashion Bloggers Over Fifty
I am always inspired by a fabulous dresser, but even more so when they are independent and creative women fearlessly yet tastefully breaking the "rules" of fashion for over fifties. These style icons and fashion creatives are making braver and...
Inside Fashion Designer Mela Purdie's NSW home
I really enjoy seeing the face behind a label and getting a glimpse of the person whose clothes I wear and covet on a day to day basis. That's why I was delighted to see an article featuring Mela Purdie...
Why I'll always go back to wearing Black...
    "Black is modest and arrogant at the same time. Black is lazy and easy - but mysterious. But above all black says this: "I don't bother you - don't bother me."Yohji Yamamoto (designer) Now, I enjoy seeing colour...
Trelise Cooper : The Fashionable Queen of New Zealand Womenswear
Hello Spring and hello new Trelise Cooper! This New Zealand Dame is a well established fashion designer that Impulse has been supporting for years. We love her vibrant offerings of unique prints, feminine styling and clever original designs. The Trelise Cooper...
Maud Dainty : Uniquely Wearable. A taste of Spring from our favourite Melbourne Designer
It's hard to believe Spring is only a few days away (hurrah!) and we are well and truly ready for a change. A change in season, a change in weather and a change in our wardrobes! Historically we would've already...
Philippa shows us some Winter Outfit Ideas in the new Bridge & Lord V Knit
The new V Knit in Merino / Cashmere from Bridge & Lord is super versatile, comes in 4 jewel colours and is only $165! Here's a video with Philippa showing how we're styling it...
Beck shows us how to style the Tani Turtleneck Top into 9 looks
Everyone needs a black turtleneck top in their wardrobe - here are at least 9 outfit ideas for yours!
What I learnt in 14 days of Self Isolation : How to maintain normality by getting dressed
Today marks our fourteenth day of mandatory self isolation after my family and I arrived home from the USA (just in time!) My goodness, it felt amazing to be home. After a long journey with two small children in tow...
Self Isolate in style... the latest cosy and mood lifting arrivals from Mela Purdie
How to wear the latest arrivals from Mela Purdie Autumn/Winter 2020! FEATURED ABOVE :    FEATURED ABOVE :      FEATURED ABOVE :     
Style Icon : Audrey Hepburn
This week we are remembering Audrey Hepburn and her unforgettable, classic style. This woman always looked perfectly put together and understood the power of tailored clothing and a classic red lip. When we think of Audrey's style we think classic white...
Hannah styles some timeless Mela Purdie : March 20, 2020
VIDEO : 3 Ways To Wear the latest pieces in store and online from Mela Purdie!
Anything but Basic : Shop our top rated wardrobe essentials
Our Curated Essentials to cover every aspect of your life, whether it's a bit of self-isolation, work, supermarket trips, child-minding, work or travel.
Styling the Moulin Stripe Satin from Mela Purdie
Philippa has made us a fun styling video for this gorgeous new fabric - watch how light and breezy the fabric is as she moves.
Sneaker Style : How to Incorporate Embellished and Coloured Sneakers
INSPIRATION : SNEAKER STYLE Who doesn't love the ultimate comfort of slipping on a pair of cushy sneakers and walking on a cloud all day?! You might think sneakers should be reserved for certain activities, certain casual outfits... we're here...