Lilac - The Hero Colour for 2022 💜

Lilac lovers, your time is now! 
Purple has long been a fringe-y hue in the fashion colour wheel, often overshadowed by her emotive sister, pink. But as trends come and go, certain colours come into the limelight and blow us away. In 2022, it's all about Lilac. 
The rise of Lilac's influence on fashion started last year when notable celebrities were seen sporting the flattering colour. Hailey Bieber was spotted in Paris in June '21 with husband, Justin Bieber wearing a Y2K inspired, lilac colour blocked look consisting of a knit tank and mini skirt, topped off with a soft clutch from Bottega Veneta. 
Speaking of bags, Givenchy recently launched a teaser from their Spring Summer 22 campaign featuring model Kendall Jenner sporting a gorgeous under arm mini bag in the now notorious shade of purple. 
And who can forget Harry Styles' lilac moment at last years Grammy's when the mega star wore a fabulous lilac feather boa?! 
So it seems the purple reign is just getting started...
Winter is the perfect time to introduce a feminine shade such as this into your wardrobe. It can lift the mood and bring a softness to what can be dark and heavy dressing. Up the level by choosing a fabric with texture such a a chunky knit or a heavy linen. ELK The Label has nailed the brief perfectly for Autumn with their relaxed boxy knits and matching full length linen pants. Scarves, bags and ponchos are all getting the lilac treatment. 
Moving forward into Spring Summer, the latest Pre Season collection from Mela Purdie features Lilac as one of its hero colours alongside powder pink. We love the soft oversized shirt options teamed back in crisp white or colour blocked with pink. However you choose to, now is time to embrace Lilac!
ELK The Label has added Lilac to their best selling Agna Knit and in a lilac marle.
Mela Purdie's lilac has a lovely pink undertone making it flattering and wearable. 

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