Our Story

Impulse Boutique was founded in the early 1980's by Julie Cook. With a career buying for a major department store behind her, Julie set about creating a destination for Adelaide women who wanted quality, knew their own style and were looking for something unique or something to slot in easily with their wardrobe and lifestyle.

Over thirty years on and Julie is still at the helm of Impulse Boutique overseeing management of our boutiques in Adelaide, and Phlippa her daughter in law along with Bec have taken what was an experimental online store back in 2009 to what it is today - a destination online for designers such as Mela Purdie, M.E.L., Joseph Ribkoff, M.A. Dainty and more showcased on a modern platform that is easy to use on all devices.

Those of you who've been with us for a while will note that over the past few years the online store has undergone quite a few "renovations" as we went through some trial and error and issues with our website developers. We are now sincerely hoping this is in the past - we have spent 6 months testing this platform and with only positive client feedback we are quietly confident that this will be a fabulous online shopping environment for all.

Please enjoy your visit, happy shopping and if you need anything, just shoot us an email or check the FAQs page.

Bec & Philippa xo

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