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New Arrivals

Mela Purdie Maxi Slice Dress Mache
$395.00
Cobalt
Mela Purdie Maxi Slice Dress Mache
 Black
Mela Purdie Maxi Slice Dress Mache
 Cerulean
Mela Purdie Maxi Slice Dress Mache
 Navy
Mela Purdie Maxi Slice Dress Mache
+ 1 more
8 10 12 14 16 18 6

1 review
Mela Purdie Soft Stand Shirt Mache
$325.00
Cobalt
Mela Purdie Soft Stand Shirt Mache
 Cerulean
Mela Purdie Soft Stand Shirt Mache
 Fossil
Mela Purdie Soft Stand Shirt Mache
 Magenta
Mela Purdie Soft Stand Shirt Mache
 Miami
Mela Purdie Soft Stand Shirt Mache
 Navy
Mela Purdie Soft Stand Shirt Mache
+ 3 more
8 10 12 14 16 18

1 review
Mela Purdie Maxi Slice Dress Scattered Spot Silk
$569.00
Black
Mela Purdie Maxi Slice Dress Scattered Spot Silk
8 10 12 14 16 18
Mela Purdie Villa Overshirt Scattered Spot Silk
$459.00
Black
Mela Purdie Villa Overshirt Scattered Spot Silk
6 8 10 12 14 16 18
Mela Purdie Cropped Tuscan Pant Microprene
$265.00
White
Mela Purdie Cropped Tuscan Pant Microprene
 Navy
Mela Purdie Cropped Tuscan Pant Microprene
 Black
Mela Purdie Cropped Tuscan Pant Microprene
 Biscotti
Mela Purdie Cropped Tuscan Pant Microprene
 Hide
Mela Purdie Cropped Tuscan Pant Microprene
 Fossil Saddle + 4 more
10 12 14 16 18 8 20

9 reviews
Lounge the Label Samos Shirt
$279.00
Black
Lounge the Label Samos Shirt
XS S M L XL XXL
Lounge the Label Ajaccio Top
$149.00
White
Lounge the Label Ajaccio Top
 Black
Lounge the Label Ajaccio Top
XS S M L XL XXL
Mela Purdie Frill Tank Dress Scattered Spot Silk
$569.00
Black
Mela Purdie Frill Tank Dress Scattered Spot Silk
8 10 12 14 16 18
Mela Purdie Tab Slide Tank Scattered Spot Silk
$415.00
Meringue
Mela Purdie Tab Slide Tank Scattered Spot Silk
 Black
Mela Purdie Tab Slide Tank Scattered Spot Silk
8 10 12 14 16 18
Mela Purdie Pace Pant Scattered Spot Silk
$449.00
Meringue
Mela Purdie Pace Pant Scattered Spot Silk
 Black
Mela Purdie Pace Pant Scattered Spot Silk
8 10 12 14 16 18
Mela Purdie Relaxed Boat Neck Jersey
$189.00
Cobalt
Mela Purdie Relaxed Boat Neck Jersey
 Berry
Mela Purdie Relaxed Boat Neck Jersey
 Black
Mela Purdie Relaxed Boat Neck Jersey
 Capri
Mela Purdie Relaxed Boat Neck Jersey
 Coral
#colour_coral
 Hide
Mela Purdie Relaxed Boat Neck Jersey
 Miami
Mela Purdie Relaxed Boat Neck Jersey
 Navy
#colour_navy
 Poppy
Mela Purdie Relaxed Boat Neck Jersey
 STRAWBERRY
Mela Purdie Relaxed Boat Neck Jersey
 White
Mela Purdie Relaxed Boat Neck Jersey
+ 8 more
8 10 12 14 16 18

2 reviews
Mela Purdie Breeze Top Mache
$335.00
Meringue
Mela Purdie Breeze Top Mache
 White
Mela Purdie Breeze Top Mache
 Black
Mela Purdie Breeze Top Mache
8 10 12 14 16 18
Mela Purdie Batwing Top Mache
$280.00
White
Mela Purdie Batwing Top Mache
 Black
Mela Purdie Batwing Top Mache
 Hot Pink
Mela Purdie Batwing Top Mache
 Navy
Mela Purdie Batwing Top Mache
+ 1 more
8 10 12 14 16 18 6
M.E.L. Coda Zip Pant
$299.00
Biscuit
M.E.L. Coda Zip Pant
 Cranberry
M.E.L. Coda Zip Pant
8 10 12 14 16
One Season Long Poppy Merida Dress
$200.00
Pink Swirl
One Season Long Poppy Merida Dress
S M L XL XXL
One Season Long Poppy Hanalei Bay Dress
$200.00
Navy Paisley
One Season Long Poppy Hanalei Bay Dress
S M L XL XXL
One Season Jackie Isola Sushi Voile Dress
$250.00
Navy Green
One Season Jackie Isola Sushi Voile Dress
S M L XL
One Season Long Poppy Barbuda Dress
$200.00
Navy
One Season Long Poppy Barbuda Dress
S M L XL XXL
One Season Long Gilli Floreat Dress
$195.00
IKAT
One Season Long Gilli Floreat Dress
S M L XL XXL
Mela Purdie Villa Overshirt Spinifex Silk
$459.00
Spinifex
Mela Purdie Villa Overshirt Spinifex Silk
6 8 10 12 14 16 18

Free Express Post Over $150
Refunds on full price items within 14 days on online purchases
VIP Members get 10% off all full price - always!

Online Designer Boutique

Impulse Boutique & Lumiere Collective is an online destination for high quality travel-friendly, lifestyle fashion that extends into your work and weekend style... We are proud to be one of the largest stockists of Mela Purdie, the expert in travel style, globally.

why our customers love impulse
Extremely helpful, polite staff. Friendly yet professional people who exude competence. My favourite online shop!
— Rosslin H
Great experience, good selection of fashion items to choose from, user friendly site, added bonus of being a VIP, parcel arrived quickly with updates of tracking right up to receipt. I would always look at Impulse Boutique first due to their impressive selection of lovely garments and quick delivery.
— Katrina Y
Impulse Boutique is a great place to shop. Free express delivery on orders over $150 plus their VIP offer is very good value. I’ve found them consistently fast and reliable and they offer easy quick returns if necessary.
— Louise P.
Fantastic service, always helpful with any questions you may have regarding styles. The range of clothing is just wonderful.
— Julie R
Fast postage . Quality products.
— Bernadette D.
Impulse Boutique has a huge range of clothing. Something for everyone. So easy to shop online. Easy to navigate and purchase
— Pauline L.
Impulse offers great customer service and the ladies are always helpful. I often shop online as I live interstate.
— Joanna J.
designed for summer

One Season

Summer '25

Once Was

the one-and-done outfit

Summer Dresses

Discover the Core Collection

Mela Purdie

Stories

Wide Leg vs. Slim Fit Pants: Which Style Is Right for You?

Wide Leg vs. Slim Fit Pants: Which Style Is Right for You?

Key Takeaways: Wide leg pants offer movement and elegance ideal for dressy or creative outfits. Slim fit pants create a clean, tailored look that suits casual or structured styling. Both...
How to Find the Perfect Jean Fit for Your Body Type | Denim Guide

How to Find the Perfect Jean Fit for Your Body Type | Denim Guide

4 min read Key Takeaways: Fit matters more than size, choose jeans that complement your shape and feel good, rather than focusing on the number on the tag. Different cuts...
Wool vs. Cashmere vs. Cotton: Choosing the Right Knitwear

Wool vs. Cashmere vs. Cotton: Choosing the Right Knitwear

As the seasons shift and knitwear reclaims its place in your wardrobe, you may find yourself wondering: what's the real difference between wool, cashmere and cotton knits? While all three...