Impulse Boutique & Lumiere Collective is an online destination for high quality travel friendly fashion that extends into your work and weekend style... We are proud to be one of the largest stockists of Mela Purdie, the expert in travel style, globally.

Happy Customers...

I use you as an example of the personal service that companies can give when helping out customers online. You really stand out as keeping it real and personal which is 100% appreciated given so many other experiences are cold and minus any human touch. 

from A.S - Melbourne

Dear Impulse Boutique, I just wish to congratulate you on your far sighted online returns policy that offers a refund not just credit. It is difficult for customers outside the cities to access Mela Purdie and so your site will be the first one I go to in the future. Many thanks.

from L.B. - Yass NSW

I wanted to let you know your second parcel has arrived.  From Adelaide late yesterday to Sunshine Coast in Queensland today! Thanks seems a little underwhelming for everything you've done for me.  I hope you know it's heartfelt and appreciated.

The service you have provided is superior and stunning and I'm very grateful to be on the receiving end.

JS - Sunshine Coast

Thanks so much to Impulse Boutique for brilliant customer service.  They have a fantastic range - great brands.  If only every company was this easy to deal with - can’t recommend them highly enough.  I’ll definitely buy from your site again in the future.

Katrina C, Melbourne

Virtual Travel - Our staff take you down memory lane with their Holiday Photos

View all
A Winter Minibreak on the Fleurieu Peninsula
A Winter Minibreak on the Fleurieu Peninsula
Staff Travel Photos - Japan by Beck - Impulse Boutique
Staff Travel Photos - Japan by Beck
Staff Travel Photos : France : Aix en Provence-Chamonix by Philippa - Impulse Boutique
Staff Travel Photos : France : Aix en Provence-Chamonix by Philippa

SELF ISOLATE IN STYLE

Maintain a sense of normality with the daily ritual of getting dressed...

Shop our guide to the latest arrivals to keep you feeling fresh, gorgeous and comfortable while you do your bit to #flattenthecurve! 

get the look

NEW COLLECTION

ETIKETTE CANDLES

Inspired by the places you love, Etikette Candles are created to link your heart and your home through fragrances that recall fond memories of Australia’s most beautiful locations.

Etikette Candles are proudly  Australian made, lovingly hand crafted by sisters Ella + Georgia in Adelaide, South Australia

SHOP ETIKETTE

When we're finally allowed out and about...

Your new feminine event dress awaits... We've got you covered with sleeve options and knee covering lengths in modern silhouettes

Shop Dresses

Pearl Spotlight

Pearls have been called the "teardrops of the moon", born when a  single drop of rain fell from the heavens and became the heart of the oyster. Find your next pearl piece from Fairley Jewellery...

RE-DISCOVER PEARLS

The Puff Life

Winter is coming - and with Covid-19 travel restrictions meaning the only destination we might get to travel to in the near future being chilly New Zealand, it's time to think about how to make that trip nice and comfy with a down filled puffer... 

Shop Puffers

Fresh from the courier.... our latest arrivals

View all
Lounge the Label Pinot Mesh Top
LOUNGE THE LABEL
$159.00
Prene The XXS Bag
PRENE BAGS
$79.95
Prene The Jetson Bag
PRENE BAGS
$169.95
Lounge the Label Saona Tunic
LOUNGE THE LABEL
$169.95
Lounge the Label Bhawan Cardigan
LOUNGE THE LABEL
$279.00
View all
115 products

ETHICAL CASHMERE

Mia Fratino

Using the finest pure Mongolian Cashmere, the Mia Fratino collection celebrates the luxurious benefits of 100% natural fibres, without the dilution of synthetic blends. The ethos behind Mia Fratino is clean, simple and transparent. In the world of Cashmere, you can’t put a price on quality. 

“ Let me be surrounded by luxury, I can do without the necessities!“

― Oscar Wilde.

INVEST IN CASHMERE