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explore mela purdie january

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New In

Discover the latest and greatest arrivals, dropping every week
Shop New In

New Arrivals

Kashel Sophie Dress
$204.00
Multicolour
Kashel Sophie Dress
8 10 12 14 16
Kashel Camilla Shirt
$136.00
Multicolour
Kashel Camilla Shirt
8 10 12 14
Ena Pelly Pelly Sport Tee
$96.00
White
Ena Pelly Pelly Sport Tee
6 8 10 12 14
Ena Pelly Blue Collegiate Tee
$82.00
White Marl
Ena Pelly Blue Collegiate Tee
8 10 12 14 16
Mela Purdie Soft Stand Shirt Mache
$222.00
Navy
Mela Purdie Soft Stand Shirt Mache
 Magenta
Mela Purdie Soft Stand Shirt Mache
 Cobalt
Mela Purdie Soft Stand Shirt Mache
 Cerulean
Mela Purdie Soft Stand Shirt Mache
 Fossil
Mela Purdie Soft Stand Shirt Mache
+ 2 more
8 10 12 14 16 18

2 reviews
Mela Purdie Batwing Top Mache
$191.00
White
Mela Purdie Batwing Top Mache
 Black
Mela Purdie Batwing Top Mache
 Hot Pink
Mela Purdie Batwing Top Mache
 Navy
Mela Purdie Batwing Top Mache
+ 1 more
8 10 12 14 16 18 6
Mela Purdie Wedge Shell Matte Jersey
$157.00
Cobalt
Mela Purdie Wedge Shell Matte Jersey
 Black
Mela Purdie Wedge Shell Matte Jersey
 Navy
Mela Purdie Wedge Shell Matte Jersey
8 10 12 14 16 18 6
Mela Purdie Tab Slide Dress Mache
$256.00
Black
Mela Purdie Tab Slide Dress Mache
 Navy
Mela Purdie Tab Slide Dress Mache
8 10 12 14 16 18
Mela Purdie Frill Neck Tank Mache
$222.00
White
Mela Purdie Frill Neck Tank Mache
 Black
Mela Purdie Frill Neck Tank Mache
 Navy
Mela Purdie Frill Neck Tank Mache
 Hot Pink
Mela Purdie Frill Neck Tank Mache
+ 1 more
8 10 12 14 16 18

3 reviews
Mela Purdie Flip Maxi Dress Mache
$297.00
Fossil
Mela Purdie Flip Maxi Dress Mache
 Black
Mela Purdie Flip Maxi Dress Mache
 Navy
Mela Purdie Flip Maxi Dress Mache
8 10 12 14 16 18 6
Mela Purdie Zip Plaza Dress Mache
$256.00
Fossil
Mela Purdie Zip Plaza Dress Mache
 Black
Mela Purdie Zip Plaza Dress Mache
 Navy
Mela Purdie Zip Plaza Dress Mache
8 10 12 14 16 18

1 review
Mela Purdie Palazzo Shell Yacht Stripe Jersey
$133.00
Saddle/White
Mela Purdie Palazzo Shell Yacht Stripe Jersey
 Marine/White
Mela Purdie Palazzo Shell Yacht Stripe Jersey
8 10 12 14 16 18

4 reviews
Mela Purdie Relaxed Boat Neck Yacht Stripe Jersey
$147.00
Saddle/White
Mela Purdie Relaxed Boat Neck Yacht Stripe Jersey
 Marine/White
Mela Purdie Relaxed Boat Neck Yacht Stripe Jersey
8 10 12 14 16 18

1 review
Mela Purdie Pace Pant Scattered Spot Silk
$307.00
Meringue
Mela Purdie Pace Pant Scattered Spot Silk
 Black
Mela Purdie Pace Pant Scattered Spot Silk
8 10 12 14 16 18
Mela Purdie Frill Tank Dress Scattered Spot Silk
$388.00
Black
Mela Purdie Frill Tank Dress Scattered Spot Silk
8 10 12 14 16 18

1 review
Mela Purdie Maxi Slice Dress Scattered Spot Silk
$388.00
Black
Mela Purdie Maxi Slice Dress Scattered Spot Silk
8 10 12 14 16 18
Mela Purdie Tab Slide Tank Scattered Spot Silk
$283.00
Meringue
Mela Purdie Tab Slide Tank Scattered Spot Silk
 Black
Mela Purdie Tab Slide Tank Scattered Spot Silk
8 10 12 14 16 18
Mela Purdie Villa Overshirt Scattered Spot Silk
$313.00
Black
Mela Purdie Villa Overshirt Scattered Spot Silk
6 8 10 12 14 16 18

1 review
Mela Purdie Tab Stand Shell Mache
$229.00
Navy
Mela Purdie Tab Stand Shell Mache
 White
Mela Purdie Tab Stand Shell Mache
8 10 12 14 16 18
Mela Purdie Stud Shell Shirt Microprene
$229.00
Navy
Mela Purdie Stud Shell Shirt Microprene
 Hide
Mela Purdie Stud Shell Shirt Microprene
 White
Mela Purdie Stud Shell Shirt Microprene
 Black
Mela Purdie Stud Shell Shirt Microprene
+ 1 more
8 10 12 14 16 18

2 reviews

Free Express Post Over $150
Refunds on full price items within 14 days on online purchases
VIP Members get 10% off all full price - always!

Online Designer Boutique

Impulse Boutique & Lumiere Collective is an online destination for high quality travel-friendly, lifestyle fashion that extends into your work and weekend style... We are proud to be one of the largest stockists of Mela Purdie, the expert in travel style, globally.

why our customers love impulse
Extremely helpful, polite staff. Friendly yet professional people who exude competence. My favourite online shop!
— Rosslin H
Great experience, good selection of fashion items to choose from, user friendly site, added bonus of being a VIP, parcel arrived quickly with updates of tracking right up to receipt. I would always look at Impulse Boutique first due to their impressive selection of lovely garments and quick delivery.
— Katrina Y
Impulse Boutique is a great place to shop. Free express delivery on orders over $150 plus their VIP offer is very good value. I’ve found them consistently fast and reliable and they offer easy quick returns if necessary.
— Louise P.
Fantastic service, always helpful with any questions you may have regarding styles. The range of clothing is just wonderful.
— Julie R
Fast postage . Quality products.
— Bernadette D.
Impulse Boutique has a huge range of clothing. Something for everyone. So easy to shop online. Easy to navigate and purchase
— Pauline L.
Impulse offers great customer service and the ladies are always helpful. I often shop online as I live interstate.
— Joanna J.
designed for summer

One Season

the one-and-done outfit

Summer Dresses

limited edition jacketing

Johnny Was

Discover the Core Collection

Mela Purdie

Stories

How to Style Trelise Cooper for Day-to-Night Looks

How to Style Trelise Cooper for Day-to-Night Looks

4 mins read Key Takeaways Trelise Cooper pieces are ideal for day-to-night styling thanks to their confident silhouettes and thoughtful detailing. Small changes, like swapping shoes, adding statement jewellery, or...
We answer your biggest questions about Mela Purdie!

We answer your biggest questions about Mela Purdie!

Who Is Mela Purdie? A Closer Look at Australia’s Most Loved Designer 6 min read Key Takeaways Mela Purdie is an independent Australian fashion designer known for elegant, easy-care wardrobe...
Wide Leg vs. Slim Fit Pants: Which Style Is Right for You?

Wide Leg vs. Slim Fit Pants: Which Style Is Right for You?

Key Takeaways: Wide leg pants offer movement and elegance ideal for dressy or creative outfits. Slim fit pants create a clean, tailored look that suits casual or structured styling. Both...