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explore mela purdie november

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Discover the latest and greatest arrivals, dropping every week
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New Arrivals

Johnny Was Audrey Oversized Blouse Shabi
$286.00
Print
Johnny Was Audrey Oversized Blouse Shabi
XS S M L XL
Johnny Was Audrey Oversized Blouse Tandiz
$286.00
Print
Johnny Was Audrey Oversized Blouse Tandiz
XS S M L XL
Zoe Kratzmann Glimmer Dress
$239.00
Bay
Zoe Kratzmann Glimmer Dress
8 10 12 14 16
Zoe Kratzmann Oasis Dress
$259.00
Bay Scarf
Zoe Kratzmann Oasis Dress
 Poppy Scarf
Zoe Kratzmann Oasis Dress
8 10 12 14 16
Kinney Rosalia Dress
$166.00
Positano
Kinney Rosalia Dress
XS S M L XL
Kinney Gia Skirt
$159.00
Positano
Kinney Gia Skirt
S M L
Kinney Riley Shirt
$159.00
Pink Pinstripe
Kinney Riley Shirt
XS S M L XL
COOP by Trelise Cooper A Palm State of Mind Dress
$266.00
Tan
COOP by Trelise Cooper A Palm State of Mind Dress
S M L XL
Kireina Abigail Denim Short
$113.00
70's Blue
Kireina Abigail Denim Short
25 26 27 28
Mela Purdie Flip Maxi Dress Mache
$290.00
Fossil
Mela Purdie Flip Maxi Dress Mache
 Black
Mela Purdie Flip Maxi Dress Mache
 Navy
Mela Purdie Flip Maxi Dress Mache
8 10 12 14 16 18 6
Mela Purdie Zip Plaza Dress Mache
$250.00
Fossil
Mela Purdie Zip Plaza Dress Mache
 Black
Mela Purdie Zip Plaza Dress Mache
 Navy
Mela Purdie Zip Plaza Dress Mache
8 10 12 14 16 18
Mela Purdie Soft Stand Shirt Mache
$216.00
Fossil
Mela Purdie Soft Stand Shirt Mache
 Magenta
Mela Purdie Soft Stand Shirt Mache
 Cerulean
Mela Purdie Soft Stand Shirt Mache
 Miami
Mela Purdie Soft Stand Shirt Mache
 Navy
Mela Purdie Soft Stand Shirt Mache
+ 2 more
8 10 12 14 16 18

1 review
Circular by Maud Alice Dainty Sunset Dress Wave Print
$233.00
Print
Circular by Maud Alice Dainty Sunset Dress Wave Print
10 12 14 16
Circular by Maud Alice Dainty Lili Shirt Wave Print
$179.00
Print
Circular by Maud Alice Dainty Lili Shirt Wave Print
S M L
Circular by Maud Alice Dainty City Tee Wave Print
$113.00
Print
Circular by Maud Alice Dainty City Tee Wave Print
10 12 14 16
Once Was Carmen Silk Cotton Golden Medina Dress
$299.00
Multicolour
Once Was Carmen Silk Cotton Golden Medina Dress
8 10 12 14 16
Once Was Calantha Silk Golden Medina Shirt
$200.00
Multicolour
Once Was Calantha Silk Golden Medina Shirt
8 10 12 14 16 18
WALNUT Melbourne Cannes Dress Andiamo Print
$167.00
Blue
WALNUT Melbourne Cannes Dress Andiamo Print
8 10 12 14 16
WALNUT Melbourne Sardinia Dress Andiamo Print
$153.00
Blue
WALNUT Melbourne Sardinia Dress Andiamo Print
8 10 12 14
One Season Middy Poppy Provence Dress
$123.00
Navy Paisley
One Season Middy Poppy Provence Dress
S M L XL XXL

Free Express Post Over $150
Refunds on full price items within 14 days on online purchases
VIP Members get 10% off all full price - always!

Online Designer Boutique

Impulse Boutique & Lumiere Collective is an online destination for high quality travel-friendly, lifestyle fashion that extends into your work and weekend style... We are proud to be one of the largest stockists of Mela Purdie, the expert in travel style, globally.

why our customers love impulse
Extremely helpful, polite staff. Friendly yet professional people who exude competence. My favourite online shop!
— Rosslin H
Great experience, good selection of fashion items to choose from, user friendly site, added bonus of being a VIP, parcel arrived quickly with updates of tracking right up to receipt. I would always look at Impulse Boutique first due to their impressive selection of lovely garments and quick delivery.
— Katrina Y
Impulse Boutique is a great place to shop. Free express delivery on orders over $150 plus their VIP offer is very good value. I’ve found them consistently fast and reliable and they offer easy quick returns if necessary.
— Louise P.
Fantastic service, always helpful with any questions you may have regarding styles. The range of clothing is just wonderful.
— Julie R
Fast postage . Quality products.
— Bernadette D.
Impulse Boutique has a huge range of clothing. Something for everyone. So easy to shop online. Easy to navigate and purchase
— Pauline L.
Impulse offers great customer service and the ladies are always helpful. I often shop online as I live interstate.
— Joanna J.
designed for summer

One Season

Summer '25

Once Was

the one-and-done outfit

Summer Dresses

Discover the Core Collection

Mela Purdie

Stories

Wool vs. Cashmere vs. Cotton: Choosing the Right Knitwear

As the seasons shift and knitwear reclaims its place in your wardrobe, you may find yourself wondering: what's the real difference between wool, cashmere and cotton knits? While all three...

Smart Casual Winter Outfit Ideas for Women

Smart casual is the sweet spot of winter dressing, offering the freedom to feel polished without the stiffness of formal wear, while keeping warmth and practicality in mind. Whether you’re...
Introducing The Wardrobe Valet: The Luxury of Trying Before You Buy

Introducing The Wardrobe Valet: The Luxury of Trying Before You Buy

Shopping for clothes online should feel exciting — not uncertain. We’ve all been there: you fall in love with something on screen, only to wonder… Will it fit? Will the fabric...