pre order | july collection

Mela Purdie

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New In

Discover the latest and greatest arrivals, dropping every week
Shop New In

New Arrivals

Quick buy
Kireina Freya Velvet Jean
$199.00
Navy
Kireina Freya Velvet Jean
26 27 28 29 30 31 32 33
Quick buy
Mela Purdie Club Jacket Caviar Stripe Jersey
$325.00
Black / White
Mela Purdie Club Jacket Caviar Stripe Jersey
8 10 12 14 16 18
Quick buy
Mela Purdie Club Jacket Powder Knit
$335.00
Black
Mela Purdie Club Jacket Powder Knit
8 10 12 14 16 18
Quick buy
Mela Purdie Relaxed Boat Neck Caviar Stripe Jersey
$215.00
Black / White
Mela Purdie Relaxed Boat Neck Caviar Stripe Jersey
8 10 12 14 16 18
Quick buy
Mela Purdie Flex Pant Powder Knit
$345.00
Black
Mela Purdie Flex Pant Powder Knit
8 10 12 14 16 18
Quick buy
Mela Purdie Drape Shell Caviar Stripe Jersey
$249.00
Black / White
Mela Purdie Drape Shell Caviar Stripe Jersey
8 10 12 14 16 18
Quick buy
Mela Purdie Suit Pant Gravitene
$355.00
Black
Mela Purdie Suit Pant Gravitene
 Flax
Mela Purdie Suit Pant Gravitene
8 10 12 14 16 18
Quick buy
Mela Purdie Powder Shirt Powder Knit
$355.00
Cream
Mela Purdie Powder Shirt Powder Knit
 Black
Mela Purdie Powder Shirt Powder Knit
8 10 12 14 16 18
Quick buy
Mela Purdie Crisp Shirt Tumbled Taffeta
$395.00
Champagne
Mela Purdie Crisp Shirt Tumbled Taffeta
 Fondant
Mela Purdie Crisp Shirt Tumbled Taffeta
8 10 12 14 16 18
Quick buy
Mela Purdie Soft Studio Pant Tumbled Taffeta
$365.00
Champagne
Mela Purdie Soft Studio Pant Tumbled Taffeta
 Black
Mela Purdie Soft Studio Pant Tumbled Taffeta
8 10 12 14 16 18
Quick buy
Mela Purdie Billow Blouse Tumbled Taffeta
$415.00
Fondant
Mela Purdie Billow Blouse Tumbled Taffeta
 Black
Mela Purdie Billow Blouse Tumbled Taffeta
6 8 10 12 14 16 18
Quick buy
Mela Purdie Halo Tank Tumbled Taffeta
$215.00
Champagne
Mela Purdie Halo Tank Tumbled Taffeta
8 10 12 14 16 18
Quick buy
Mela Purdie Cruise Shell Tumbled Taffeta
$275.00
Champagne
Mela Purdie Cruise Shell Tumbled Taffeta
 Black
Mela Purdie Cruise Shell Tumbled Taffeta
 Fondant
Mela Purdie Cruise Shell Tumbled Taffeta
8 10 12 14 16 18 6
Quick buy
M.A. Dainty Sorry Sweater
$199.00
Green/Magenta
M.A. Dainty Sorry Sweater
 Navy/Yellow
M.A. Dainty Sorry Sweater
S/M M/L
Quick buy
Circular by Maud Alice Dainty Wheelie Trick Cyclist Shirt
$299.00
Print
Circular by Maud Alice Dainty Wheelie Trick Cyclist Shirt
S/M M/L
Quick buy
Circular by Maud Alice Dainty Helmet Hoodie
$299.00
Print
Circular by Maud Alice Dainty Helmet Hoodie
S/M M/L
Quick buy
M.A. Dainty Part Dress
$450.00
Multicolour
M.A. Dainty Part Dress
12 14
Quick buy
M.A. Dainty Patti Top
$159.00
Brass
M.A. Dainty Patti Top
 Peony
M.A. Dainty Patti Top
 Zinc
M.A. Dainty Patti Top
 Gunmetal
M.A. Dainty Patti Top
 Black
M.A. Dainty Patti Top
 Gold
M.A. Dainty Patti Top
 Slate
M.A. Dainty Patti Top
+ 4 more
10 12 14 16
Quick buy
M.A. Dainty Parted Skirt
$399.00
Multicolour
M.A. Dainty Parted Skirt
10 12 14
Quick buy
M.A. Dainty Puff Coat
$599.00
Sold out
Pink
M.A. Dainty Puff Coat
 Brass
M.A. Dainty Puff Coat
 Multicolour
M.A. Dainty Puff Coat
S M

Free Express Post Over $150
Refunds on full price items within 14 days on online purchases
VIP Members get 10% off all full price - always!

Online Designer Boutique

Impulse Boutique & Lumiere Collective is an online destination for high quality travel-friendly, lifestyle fashion that extends into your work and weekend style... We are proud to be one of the largest stockists of Mela Purdie, the expert in travel style, globally.

why our customers love impulse
Extremely helpful, polite staff. Friendly yet professional people who exude competence. My favourite online shop!
— Rosslin H
Great experience, good selection of fashion items to choose from, user friendly site, added bonus of being a VIP, parcel arrived quickly with updates of tracking right up to receipt. I would always look at Impulse Boutique first due to their impressive selection of lovely garments and quick delivery.
— Katrina Y
Impulse Boutique is a great place to shop. Free express delivery on orders over $150 plus their VIP offer is very good value. I’ve found them consistently fast and reliable and they offer easy quick returns if necessary.
— Louise P.
Fantastic service, always helpful with any questions you may have regarding styles. The range of clothing is just wonderful.
— Julie R
Fast postage . Quality products.
— Bernadette D.
Impulse Boutique has a huge range of clothing. Something for everyone. So easy to shop online. Easy to navigate and purchase
— Pauline L.
Impulse offers great customer service and the ladies are always helpful. I often shop online as I live interstate.
— Joanna J.
Discover high winter

M.A. Dainty

must have denim

Kireina

Discover the Core Collection

Mela Purdie

Discover Luxe Cashmere

Mia Fratino

Stories

5 Timeless Jackets Every Woman Should Own: Year-Round Style Essentials

5 Timeless Jackets Every Woman Should Own: Year-Round Style Essentials

When it comes to building a wardrobe that works hard and looks effortless, timeless outerwear is where it all begins. The right jacket doesn’t just keep you warm, it elevates...
How to Layer Knitwear Without Looking Bulky

How to Layer Knitwear Without Looking Bulky

Layering knitwear is one of those winter styling skills every woman should have in her fashion toolkit. But if you’ve ever ended up looking more marshmallow than minimalist, you’re not...
How to Style Patterned Clothes

How to Style Patterned Clothes

There’s something undeniably exciting about wearing clothes with patterns. Whether it’s florals, stripes, animal prints or abstract designs, patterned outfits can inject personality and flair into even the simplest of...