Signature Mela Purdie

Signature Mela Purdie is a new expression of the Mela Purdie brand. Designed to sit alongside the regular ranges, bringing a more directional, fashion-forward point of view to the Mela wardrobe.

The philosophy behind it is perfectly summed up by Mela as "making the old new, and the new familiar." You'll still find the qualities that have defined Mela Purdie for more than 25 years - innovative fabrics, classic silhouettes, Australian-made quality and clothes designed to be worn, packed, washed and worn again. Signature builds on that foundation with modern silhouettes, fresh fabrications, stronger colour and a little more influence from contemporary fashion trends. 

Mela describes the last few years as an evolution of the brand. Signature is a way to honour the loyal customer who has worn Mela for years, while opening the door to women discovering Mela Purdie for the first time. Signature gives the brand room to explore a broader, more directional wardrobe without leaving behind what made Mela so wearable in the first place.

Signature is designed to sit alongside the Mela Purdie main collections, rather than replace it. The main ranges will continue to deliver the versatile silhouettes, familiar fabrications and hardworking wardrobe pieces Mela customers rely on. 

We particularly like the idea from the brand that "the past wasn't reinvented, it became the reference point." Signature isn't about abandoning classic Mela. It's about taking everything the brand has learned since 1999 and giving it a fresh expression. Whether you've worn Mela for twenty years or you've never owned a piece before, Signature is the perfect entry point.

If there's one thing Mela has always excelled at, it's fabric. The brand has a knack for creating clothes that feel luxurious and polished while still working beautifully for everyday life and travel. Signature continues that philosophy. You'll see old favourites including F01 Jersey, which has been integral to Mela Purdie since the early days, sitting alongside new fabrications. If you're a Maché lover, look out for Charmeuse, with beautiful fluidity and sheen while retaining that all-important easy-care practicality. And for those who love the structure of Gravitene, Signature introduces Organic Cotton Twill, in 100% cotton. Some new names to learn, but that clever Mela approach to fabric hasn't gone anywhere! 

The beauty of it is, you don't need a "Signature wardrobe" and a "Mela wardrobe". They're designed to work together. A more tailored fly-front pant gives you another option when you want something more polished than your trusty pull-on styles. A whimsical chiffon maxi skirt can be paired back with that F01 Jersey top you've owned for years. A bold Pomegranate windbreaker can be thrown over just about anything when the weather calls for it. Think of Signature as the pieces that can move your wardrobe forward without making you start again. A new silhouette here, an unexpected colour there, or one fabulous piece that makes your old favourites feel new again.

The brand describes her as a woman whose life is still moving - travelling, working, creating, hosting, discovering and beginning new chapters. Or, more simply: "She knows who she is. She is still deciding where she will go next." We think that describes a lot of our wonderful Impulse customers! Pick the pieces that speak to you and mix them into the wardrobe you already love to make them feel "you". If you're a long-time Mela wearer wanting something fresh, Signature gives you somewhere new to explore. And if classic Mela hasn't quite felt like you before, Signature might just be your way in.