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From $25.00
Mela Purdie Cropped Tuscan Pant Microprene
$265.00
White
Mela Purdie Cropped Tuscan Pant Microprene
 Black
Mela Purdie Cropped Tuscan Pant Microprene
 Biscotti
Mela Purdie Cropped Tuscan Pant Microprene
 Fossil
Mela Purdie Cropped Tuscan Pant Microprene
 Navy
Mela Purdie Cropped Tuscan Pant Microprene
 Saddle
Mela Purdie Cropped Tuscan Pant Microprene
 Hide
Mela Purdie Cropped Tuscan Pant Microprene
+ 4 more
8 10 12 14 16 18 20

9 reviews
Mela Purdie Maxi Slice Dress Mache
$395.00
Cobalt
Mela Purdie Maxi Slice Dress Mache
 Black
Mela Purdie Maxi Slice Dress Mache
 Cerulean
Mela Purdie Maxi Slice Dress Mache
 Navy
Mela Purdie Maxi Slice Dress Mache
+ 1 more
8 10 12 14 16 18 6

1 review
Mela Purdie Soft Stand Shirt Mache
$325.00
Cobalt
Mela Purdie Soft Stand Shirt Mache
 Cerulean
Mela Purdie Soft Stand Shirt Mache
 Fossil
Mela Purdie Soft Stand Shirt Mache
 Magenta
Mela Purdie Soft Stand Shirt Mache
 Miami
Mela Purdie Soft Stand Shirt Mache
 Navy
Mela Purdie Soft Stand Shirt Mache
+ 3 more
8 10 12 14 16 18

1 review
Kireina Sofia Short
$145.00
White
Kireina Sofia Short
XS S M L XL
Kireina Freya Jean Dakota Wash
$189.00
Denim
Kireina Freya Jean Dakota Wash
26 27 28 29 30 31 32 33
Lounge the Label Samos Shirt
$279.00
Black
Lounge the Label Samos Shirt
XS S M L XL XXL
Lounge the Label Ajaccio Top
$149.00
White
Lounge the Label Ajaccio Top
 Black
Lounge the Label Ajaccio Top
XS S M L XL XXL
Mela Purdie Relaxed Boat Neck Jersey
$189.00
Cobalt
Mela Purdie Relaxed Boat Neck Jersey
 Black
Mela Purdie Relaxed Boat Neck Jersey
 White
Mela Purdie Relaxed Boat Neck Jersey
 Navy
#colour_navy
 Coral
#colour_coral
 Hide
Mela Purdie Relaxed Boat Neck Jersey
 Miami
Mela Purdie Relaxed Boat Neck Jersey
 STRAWBERRY
Mela Purdie Relaxed Boat Neck Jersey
 Capri
Mela Purdie Relaxed Boat Neck Jersey
 Berry
Mela Purdie Relaxed Boat Neck Jersey
 Poppy
Mela Purdie Relaxed Boat Neck Jersey
+ 8 more
8 10 12 14 16 18

2 reviews
Mela Purdie Breeze Top Mache
$335.00
Meringue
Mela Purdie Breeze Top Mache
 White
Mela Purdie Breeze Top Mache
 Black
Mela Purdie Breeze Top Mache
8 10 12 14 16 18
Mela Purdie Batwing Top Mache
$280.00
White
Mela Purdie Batwing Top Mache
 Black
Mela Purdie Batwing Top Mache
 Hot Pink
Mela Purdie Batwing Top Mache
 Navy
Mela Purdie Batwing Top Mache
+ 1 more
8 10 12 14 16 18 6
M.E.L. Coda Zip Pant
$299.00
Biscuit
M.E.L. Coda Zip Pant
 Cranberry
M.E.L. Coda Zip Pant
8 10 12 14 16
One Season Long Poppy Merida Dress
$200.00
Pink Swirl
One Season Long Poppy Merida Dress
S M L XL XXL
One Season Long Poppy Hanalei Bay Dress
$200.00
Navy Paisley
One Season Long Poppy Hanalei Bay Dress
S M L XL XXL
One Season Jackie Isola Sushi Voile Dress
$250.00
Navy Green
One Season Jackie Isola Sushi Voile Dress
S M L XL
One Season Long Poppy Barbuda Dress
$200.00
Navy
One Season Long Poppy Barbuda Dress
S M L XL XXL
One Season Long Gilli Floreat Dress
$195.00
IKAT
One Season Long Gilli Floreat Dress
S M L XL XXL
Mela Purdie Wedge Shell Matte Jersey
$229.00
Cobalt
Mela Purdie Wedge Shell Matte Jersey
 Black
Mela Purdie Wedge Shell Matte Jersey
 Navy
Mela Purdie Wedge Shell Matte Jersey
8 10 12 14 16 18 6
Once Was Samira Casablanca Chiffon Blouse
$299.95
Onyx
Once Was Samira Casablanca Chiffon Blouse
8 10 12 14 16 18
Once Was Willow Casablanca Faille Panel Pant
$299.95
Onyx
Once Was Willow Casablanca Faille Panel Pant
8 10 12 14 16

Free Express Post Over $150
Refunds on full price items within 14 days on online purchases
VIP Members get 10% off all full price - always!

Online Designer Boutique

Impulse Boutique & Lumiere Collective is an online destination for high quality travel-friendly, lifestyle fashion that extends into your work and weekend style... We are proud to be one of the largest stockists of Mela Purdie, the expert in travel style, globally.

why our customers love impulse
Extremely helpful, polite staff. Friendly yet professional people who exude competence. My favourite online shop!
— Rosslin H
Great experience, good selection of fashion items to choose from, user friendly site, added bonus of being a VIP, parcel arrived quickly with updates of tracking right up to receipt. I would always look at Impulse Boutique first due to their impressive selection of lovely garments and quick delivery.
— Katrina Y
Impulse Boutique is a great place to shop. Free express delivery on orders over $150 plus their VIP offer is very good value. I’ve found them consistently fast and reliable and they offer easy quick returns if necessary.
— Louise P.
Fantastic service, always helpful with any questions you may have regarding styles. The range of clothing is just wonderful.
— Julie R
Fast postage . Quality products.
— Bernadette D.
Impulse Boutique has a huge range of clothing. Something for everyone. So easy to shop online. Easy to navigate and purchase
— Pauline L.
Impulse offers great customer service and the ladies are always helpful. I often shop online as I live interstate.
— Joanna J.
designed for summer

One Season

Summer '25

Once Was

the one-and-done outfit

Summer Dresses

Discover the Core Collection

Mela Purdie

Stories

We answer your biggest questions about Mela Purdie!

We answer your biggest questions about Mela Purdie!

Who Is Mela Purdie? A Closer Look at Australia’s Most Loved Designer 6 min read Key Takeaways Mela Purdie is an independent Australian fashion designer known for elegant, easy-care wardrobe...
Wide Leg vs. Slim Fit Pants: Which Style Is Right for You?

Wide Leg vs. Slim Fit Pants: Which Style Is Right for You?

Key Takeaways: Wide leg pants offer movement and elegance ideal for dressy or creative outfits. Slim fit pants create a clean, tailored look that suits casual or structured styling. Both...
How to Find the Perfect Jean Fit for Your Body Type | Denim Guide

How to Find the Perfect Jean Fit for Your Body Type | Denim Guide

4 min read Key Takeaways: Fit matters more than size, choose jeans that complement your shape and feel good, rather than focusing on the number on the tag. Different cuts...