A collection of styles that aren't specifically designed for pregnant bodies, but we've placed them into a maternity collection because these styles will accommodate that gorgeous belly as it grows and keep you comfortable postpartum as well. 

The team of women that work at Impulse are in various stages of motherhood ranging from pregnant with their first child to mothers and grandparents of teenagers, along with some who are doting mothers to their fur-babies. We've all felt the frustration of not feeling like maternity wear reflects our personal style, while still needing to buy something to accommodate a rapidly changing pregnant body. You shouldn't have to dress like a different person while pregnant, it just takes some imagination and some help from people like us putting all the maternity friendly styles in one place! 

You'll also find our full collection of everyone's favourite Australian nappy / baby bags - PRENE Neoprene bags, and selected scents from the natural perfume range "One Seed" which are considered pregnancy friendly.