Will Leopard Print ever go out of style? Not on our watch!

Leopard print can be a divisive print, but it has a long and tenacious reign over the fashion world! It continues to be a popular choice in 2023 with cool oversized cotton shirts and cropped pants from our favourite Australian designers front and centre.

Leopard print has been used in fashion for several decades, dating back to the 1940s. Its popularity rose in the 1960s and 1970s, with many fashion icons such as Audrey Hepburn and Mary Quant wearing clothing with leopard print. The print has since become a classic and timeless pattern in the fashion world, appearing in everything from women's clothing to accessories and home decor. Leopard print is often associated with boldness and confidence and continues to be a popular choice for those who want to make a statement with their fashion choices. Due to its timelessness, versatility and ubiquity it's often said that "leopard print is a neutral" and will never go out of style.

^Mela Purdie Paw Print - Relaxed Pocket Shirt and Crop Shell Pant

People like to wear leopard print for a variety of reasons, including:

Timelessness: Leopard print has been popular in fashion for several decades and is seen as a classic, timeless pattern.
Versatility: The print can be dressed up or down and works well with a variety of styles and colours, making it a versatile option for many people.
Confidence: Wearing leopard print is often associated with boldness and confidence, making it a popular choice for those who want to make a statement with their fashion choices.
Style: Leopard print can add a touch of edge, playfulness, or sophistication to an outfit, making it a popular choice for fashion-conscious individuals.
Personal preference: Ultimately, people wear leopard print because they simply enjoy the look and feel of it and it appeals to their personal taste and style.

The first fashion designer to use leopard print is not known, but leopard print has been used in fashion for many decades and has been incorporated into designs by multiple designers over the years. The use of animal prints, including leopard, in fashion can be traced back to ancient civilisations and has been used by various cultures throughout history. It was particularly popular in the 1960s and 1970s, with designers such as Yves Saint Laurent and Halston incorporating it into their collections. Despite its long history, it's difficult to pinpoint one specific designer as the first to use leopard print in their designs.

Many celebrities have been seen wearing leopard print clothing over the years. Some of the most notable include:

Jennifer Lopez
Rihanna
Kim Kardashian
Victoria Beckham
Kate Moss
Lady Gaga
Cardi B
Megan Fox

Leopard print is a versatile pattern that can be dressed up or down, making it a popular choice among people of all genders for both events and casual street style looks. We have always loved a bit of leopard print here at Impulse Boutique and luckily so do our designer brands! You can count on Mela Purdie, Ena Pelly, Kinney and Zoe Kratzmann to offer a range of leopard print tops, shirts, pants and dresses that suit all ages and styles.