Impulse Boutique & Lumiere Collective is an online destination for high quality travel friendly fashion that extends into your work and weekend style... We are proud to be one of the largest stockists of Mela Purdie, the expert in travel style, globally.

We offer free express post in Australia on orders over $150, free standard post on all other Australian orders, and Express to New Zealand for just $15!

CURATED COLLECTIONS

Live Lightly in Linen

Linen and linen blends are the ideal solution for summer. Super breathable, chic and effortless looking and easy to care for - our quality linen pieces are timeless and ageless.

shop linen styles

ELK the Label

ELK is designed in Melbourne and has that unique, artistic edge that we expect from the Capital of Cool! Shop mindfully designed styles in creative shapes and delightful prints

shop ELK

Blouson Sleeves

The biggest trend of 2020? Besides "staying at home" looks, the most prolific look for this year has been the blouson or puff sleeve. We love this feminine style that suits everyone and dresses up any top.

Shop Blouson Sleeves

Happy Customers...

I use you as an example of the personal service that companies can give when helping out customers online. You really stand out as keeping it real and personal which is 100% appreciated given so many other experiences are cold and minus any human touch. 

from A.S - Melbourne

Dear Impulse Boutique, I just wish to congratulate you on your far sighted online returns policy that offers a refund not just credit. It is difficult for customers outside the cities to access Mela Purdie and so your site will be the first one I go to in the future. Many thanks.

from L.B. - Yass NSW

I wanted to let you know your second parcel has arrived.  From Adelaide late yesterday to Sunshine Coast in Queensland today! Thanks seems a little underwhelming for everything you've done for me.  I hope you know it's heartfelt and appreciated.

The service you have provided is superior and stunning and I'm very grateful to be on the receiving end.

JS - Sunshine Coast

Thanks so much to Impulse Boutique for brilliant customer service.  They have a fantastic range - great brands.  If only every company was this easy to deal with - can’t recommend them highly enough.  I’ll definitely buy from your site again in the future.

Katrina C, Melbourne

Thank you for the fantastic service. I already have 2 pairs of MEL pants and am now making a conscious effort to buy Australian made. Keep up the good work - I'll be back! 

Ruth, Brighton VIC